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In today's digital age, where screens of all sizes dominate our daily lives, video content stands out as the most engaging and influential medium. From the short clips that go viral on social media to the high-quality productions we binge on streaming platforms, video continues to be the frontrunner in content consumption. With this surge in demand, there's a growing need for professionals skilled in both video creation and the business side of the industry. EMPAC’s comprehensive course in Video Creation and Video Business is tailored to address this very need.
Starting From Scratch
One of the
standout features of EMPAC's program is its inclusivity. The course welcomes
students from all backgrounds, whether they are complete novices with just an
inkling of interest or semi-professionals looking to refine their skills.
Students are taken on a journey that starts at the very beginning, covering the
foundational aspects of video creation. This includes understanding the history
of video production, the myriad types of videos, and the indispensable role of
video in our contemporary digital landscape.
Technical Mastery
Beyond the
theoretical foundation, EMPAC places strong emphasis on technical proficiency.
Students dive deep into the nitty-gritty of video production: mastering
advanced camera techniques, understanding the nuances of lighting and sound
design, and honing editing skills across various software platforms such as
After Effects, VideoScribe, and InVideo. The curriculum ensures that by the
end, students are adept at handling both the artistic and technical challenges
of creating captivating videos.
Business Acumen
Creating a
video is just one part of the equation. The true challenge often lies in
navigating the business side of the industry. EMPAC’s course offers invaluable
insights into this arena. From building a robust portfolio and understanding
market research to forging client relationships and managing video projects,
students are equipped with the knowledge and tools to monetize their skills.
This comprehensive approach ensures that they're not just creators but savvy
businesspersons.
Staying Relevant in a Dynamic
Industry
The world
of video is ever-evolving. What's trendy today might be passé tomorrow. EMPAC’s
curriculum reflects this dynamism, incorporating the latest trends and
techniques in both creation and business. By the end of the course, students
aren't just prepared for the industry as it stands but are also equipped to
adapt and thrive in its future iterations.
Conclusion
EMPAC’s
Video Creation and Video Business course is a holistic program designed for the
ambitious and the curious. Whether you envision yourself creating the next
viral video, launching a successful YouTube channel, or managing large-scale
video projects for global brands, EMPAC provides the roadmap to your goals.
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For a more detailed look into what the course offers, the comprehensive
curriculum is provided below.
Video Creation and Video
Business Curriculum
I. Introduction to Video
Creation
1.
Understanding Video
Media
·
History of Video Production
·
Different Types of Videos
·
Importance of Video in Today's Digital Age
2.
Basics of Video
Production
·
Camera Basics
·
Framing and Composition
·
Basic Lighting Concepts
·
Sound Fundamentals
3.
Storytelling with
Video
·
Elements of a Good Story
·
Scriptwriting Basics
·
Storyboarding and Planning
II. Intermediate Video
Creation
1.
Advanced Camera
Techniques
·
Manual Settings
·
Movement Techniques
·
Depth of Field and Focusing
2.
Lighting and Sound
Design
·
Advanced Lighting and Sound Equipment
·
Sound Design for Atmosphere
3.
Introduction to
Video Editing Software
·
After Effects Basics
·
VideoScribe Introduction
·
InVideo Overview
III. Advanced Video
Creation
1.
Advanced Editing
Techniques
·
Multi-camera Editing
·
Visual Effects in After Effects
2.
Motion Graphics and
Visual Effects with After Effects
·
Animation
·
Keying and Compositing
3.
Whiteboard and
Animated Videos with VideoScribe
·
Scripting and Designing
4.
Quick Video
Creation with InVideo
·
Utilizing and Customizing Templates
Project: Complete Movie
Editing
- From Raw Footage to a
Finished Film
- Sound Design, Color
Grading, and Post-production
IV. Introduction to
Video Business
1.
Market Research
·
Analyzing Video Trends
2.
Building a
Portfolio
·
Importance and Selection
3.
Freelancing vs.
Production Company
·
Business Basics
V. Intermediate Video
Business
1.
Client
Relationships
·
Finding, Pitching, and Contracts
2.
Project Management
·
Budgeting and Scheduling
3.
Monetizing Video
Content
·
YouTube, Facebook, and Other Platforms
·
Ad Revenue and Sponsorships
Project: Starting a
Video Business on YouTube
- Channel Creation and
Branding
- Content Strategy and
Consistency
- Audience Engagement and
Growth Strategies
VI. Advanced Video
Business
1.
Brand and Marketing
Strategy
·
Personal Branding and SEO
·
Social Media and Content Marketing
2.
Scaling and
Expansion
·
Hiring and Investing
3.
Legal and Ethical
Considerations
·
Copyright and Licensing
Project: Becoming an
Influencer through Video Business
- Building an Authentic
Brand
- Collaborations and
Networking
- Navigating Brand
Ambassadorial Deals
VII. Monetization and
Marketing
1.
Platform-Specific
Monetization
·
YouTube Monetization: Ads, Super Chats, Channel Memberships
·
Facebook Ad Breaks and Fan Subscriptions
·
Other Platform Opportunities
2.
Influencer
Marketing and Brand Deals
·
Pitching to Brands
·
Negotiating and Understanding Contracts
·
Delivering on Brand Expectations
3.
Becoming an
Ambassador and Influencer
·
Understanding Influencer Marketing
·
Building and Leveraging an Audience
·
Maintaining Authenticity
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